Downtown Plainfield Alliance

The Downtown Plainfield Alliance, or DPA, is a grassroots, non-political and non-partisan, 501(c)3 nonprofit organization that has one goal in mind: to foster the growth of Downtown Plainfield, New Jersey through marketing, volunteerism and awareness. DPA aims to be a central hub for visitors, merchants, and residents looking for information; upcoming events; statistics and analysis; information on development; store directories; and news and official press releases regarding the downtown.  The alliance consists of the business community and residents that are committed to strengthening the city's plans for redevelopment; improving the downtown's economic viability by supporting existing businesses; encouraging the establishment of new businesses; reinforcing the effectiveness of the local Special Improvement District and municipal plans for Downtown; supporting cultural activities that complement existing stores and services; making Downtown Plainfield a safer, cleaner and more attractive pedestrian-friendly environment;  and protecting the historical  and architectural integrity of the North Avenue Historic District, Civic Historic District, and the entire downtown. DPA encourages the "Four Points" approach of a designated Main Street community, which includes design, economic development, organization, and promotions.

DPA is not affiliated with the City of Plainfield and is a private organization created by caring residents, business owners and private citizens.



Board Members

Ronald Johnson - President
Johnson is a cum laude graduate of Rutgers University's famed Bloustein School in Planning and Public Policy. He currently serves as the Zoning Official and was previously a Planning Board member for the City of Plainfield. Johnson is the founder of Downtown Plainfield Alliance and currently serves on the city's Mural Arts Committee. He was born and raised in Plainfield and is a current Plainfield Resident.

Daniel Croson - Vice President
Graduate of Kean University, Croson is the Executive Director of Cresthaven Academy in Plainfield, NJ. He was previously the Director of Community Development and a Planning Board member for the Borough of Carteret, NJ, where he is also a native. Croson is a current Plainfield resident and is passionate about the community and the education of its children.

Victor Pujara - Treasurer
Pujara is a local residential developer in Plainfield and North Plainfield. Pujara is a graduate in Business Management from Drexel University and has invested over $1 million dollars turning around distressed multi-family properties. Pujara has strong interest in the revitalization of Plainfield and its Downtown core. Pujara is a resident of neighboring Green Brook Township, NJ.

Sib Byers - Secretary
Byers is a student at Rutgers University and has strong interest in sustainable housing and current architectural trends. Byers has been on the scene with various developers in the Downtown area for years and operates a successful marketing business. Byers is a resident of neighboring Scotch Plains Township, NJ.