Downtown Plainfield Alliance

The Downtown Plainfield Alliance, or DPA, is a grassroots, non-political and non-partisan, 501(c)3 nonprofit organization that has one goal in mind: to foster the growth of Downtown Plainfield, New Jersey through marketing, volunteerism and awareness. DPA aims to be a central hub for visitors, merchants, and residents looking for information; upcoming events; statistics and analysis; information on development; store directories; and news and official press releases regarding the downtown.  The alliance consists of the business community and residents that are committed to strengthening the city's plans for redevelopment; improving the downtown's economic viability by supporting existing businesses; encouraging the establishment of new businesses; reinforcing the effectiveness of the local Special Improvement District and municipal plans for Downtown; supporting cultural activities that complement existing stores and services; making Downtown Plainfield a safer, cleaner and more attractive pedestrian-friendly environment;  and protecting the historical  and architectural integrity of the North Avenue Historic District, Civic Historic District, and the entire downtown. DPA encourages the "Four Points" approach of a designated Main Street community, which includes design, economic development, organization, and promotions.

DPA is not affiliated with the City of Plainfield and is a private organization created by caring residents, business owners and private citizens.



Board Members

Ronald Johnson - President
Johnson is a cum laude graduate of Rutgers University's famed Bloustein School in Planning and Public Policy. He currently serves as the Zoning Official for Cranford Township and is a current Shade Tree Commission member. Johnson was previously the Zoning Officer and a Planning Board member for the City of Plainfield. He was born and raised in Plainfield and is a current Plainfield Resident.

Victor Pujara - Treasurer
Pujara is a local residential developer in Plainfield and North Plainfield. Pujara is a graduate in Business Management from Drexel University and has invested over $1 million dollars turning around distressed multi-family properties. Pujara has strong interest in the revitalization of Plainfield and its Downtown core. Pujara is a resident of neighboring Green Brook Township, NJ.

Sib Byers - Secretary
Byers is a student at Rutgers University and has strong interest in sustainable housing and current architectural trends. Byers has been on the scene with various developers in the Downtown area for years and operates a successful marketing business. Byers is a resident of neighboring Plainfield, NJ.

Corey Pettus - Board Member
Corey is the Treasurer and a Founding Member of Queen City Toastmasters, a public speaking and personal development club in Plainfield. In addition, Pettus is an elected Democratic Committee Member for Plainfield's 4th Ward, 5th District. Pettus has an MBA in Management from Saint Peter's University and a Bachelors in Business Administration from Metropolitan College of New York.

Crystal Mitchell - Board Member
Crystal is a current elected Democratic Committee Member for Plainfield's 4th Ward, 5th District and has a background in health. Mitchell is a graduate of Union County College and William Paterson University and currently works for Plainfield-based Iris House -a safe sex advocacy organization, where she is a Jr. Health Educator.

Shonte Smith - Board Member
Shonte is born and raised in Plainfield and has spent a tremendous amount of time and resources on her successful projects important to children and youth. The When I Grow Up Project, which she started in Spring 2016 has since gone viral after she donated over 3,000 books to stock a school library in Ho, Ghana. Since the book drive, ShonTe Smith received 2017 Southern Burlington County NAACP Humanitarian of the Year award, and has been featured in The Huffington Post, USA Today, My Central Jersey, and Courier News. Most recently Smith competed for Miss New Jersey USA and won a Miss New Jersey USA humanitarian award by donating 200 winter coats to Big Brother and Big Sisters of New Jersey. ShonTe is currently pursuing a degree in Early Childhood Education to teach youth pre-k through 6th grade on an international level; working 2 jobs as a pre-school teacher, and waitress. She also planned a successful prom dress giveaway/dinner for Barack Obama Academy seniors graduates of 2018 and is preparing for her return to Ghana to visit "Read 100" library.